David Pickton

David Pickton is a poet and, in his past life, an academic. Now retired, he is able to focus his energies on poetry and lead a local group of poets who enjoy writing, reading and listening to the poetry of its members. His first collection of poetry, “Loves Longings Linger” has been published on Amazon.

Before retirement, David’s primary career was as a business academic with many publications to his name – books, articles, book contributions and conference papers. He has been a winner of the British Book Design and Production Awards for ‘Best Use of Cross Media' and has received acclaim for his text on integrated marketing communications.

His particular academic interests have included marketing communications, marketing management, and competitive intelligence, subjects for which he has developed a number of conceptual models. As well as his many publications, he has presented at conferences and universities internationally.

He is ‘Honorary Academic Fellow’ of De Montfort University, Leicester, England having been founding member and head of its academic Department of Marketing. Over the years, he has been visiting academic and external examiner at over twenty other universities in the UK, Europe and Asia. His Editorial Board memberships have included the ‘Journal of Marketing Communications’, ‘Innovative Marketing Journal’, the ‘Journal of Brand Management’, ’Corporate Communications: An International Journal’ and ‘Marketing Intelligence and Planning’ for which he was also Assistant Editor. He has been listed as one of the top 5% researchers on the academic websites of Academia and ResearchGate. Many of his academic papers can be found there, as well as some of his models on Figshare.

His commercial experience prior to entering academia includes marketing and advertising management on both the client and agency sides of industry, Director and Associate Director of two business consultancies, and Registered Marketing Consultant with the Department of Trade and Industry. Throughout his career he has provided executive marketing and management training. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.

He now looks forward to more poetry publications for readers to enjoy.