John R. Rossiter
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Advertising Communications and Promotion Management
Rossiter, John R.; Percy, Larry
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Marketing Communications
Rossiter, John R.; Bellman, Steven
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Advertising and Promotion Management (McGraw-Hill Series in Marketing)
Rossiter, John R.; Percy, Larry
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Advanced Media Planning
Rossiter, John R.; Danaher, Peter J.
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Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics
Rossiter, John R.
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