Alan M. Wilson

Alan is Professor of Marketing at University of Strathclyde Business School. Before joining the Business School, he was a senior consultant within a London-based marketing consultancy practice and prior to that an Associate Director of a leading London-based marketing research agency. Whilst at Strathclyde, he has been a Vice Dean of the Business School and Head of the Department of Marketing.

Alan's expertise is in the areas of services marketing, customer experience management, corporate branding and reputation, digital marketing and marketing research.

He was a Board Director and Chairman of Culture Republic (an arts marketing and audience development agency, whose aim was to improve accessibility to arts and cultural events in Scotland). He is also a Visiting Professor of Services Marketing at Ecole Hoteliere Lausanne, Switzerland. He has been invited to deliver lectures and seminars throughout the world in countries such as Pakistan, South Africa, Poland, France, Japan, Australia, Portugal, Spain, Malaysia, Singapore and the US.

Alan is a Fellow of the Market Research Society (MRS). He was a member of the Society's Governing Council (2002-2009) and also chaired the Society's Professional Development Advisory Board. He is also a Fellow of the Chartered Institute of Marketing (CIM).