Christopher E. Hackley

I'm Chris Hackley, also known on Amazon as Christopher E Hackley and Dr Chris Hackley. I'm Professor of Marketing in the School of Management at Royal Holloway University of London.

My books are based on my teaching and research interests: advertising and promotion, critical marketing, and interpretive research methods. My 2013 book Marketing In Context explores the cultural basis of marketing in terms of judicious interventions that frame and cue our choices, just as a set designer and scriptwriter work to elicit the desired emotional response in a theatre audience. My 2003 book on qualitative research methods with Routledge has been updated with a new 2nd edition, just out.

The first edition of my Advertising and Promotion textbook was published in 2005, and, and the 4th edition came out in November 2017, now with my esteemed co-author, Dr Rungpaka Amy Hackley of Birkbeck College, University of London. We are currently working on the 5th edition for publication in late 2020.