James Lenskold

Jim Lenskold, an international speaker and recognized marketing expert, has developed innovative and comprehensive Marketing ROI processes, strategic applications and tools developed over a 20-year career and 5 intensive years of research and development. His critical thought leadership integrates key principles from strategy, marketing, sales, and finance to offer companies in all industries a resource for increasing marketing and customer profitability.

In 1997, Jim launched the Lenskold Group, a provider of strategic consulting, market planning, marketing ROI, customer profitability management and marketing innovation services to corporate and emerging businesses. Jim's career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. Jim earned his Master of Business Administration from Rutgers University Graduate School of Management where he supplemented his marketing and strategy experience with studies in entrepreneurial consultation and business finance.