Barton J. Goldenberg

Barton Goldenberg, Founder & President of ISM Inc., is a globally respected and influential customer-centric strategist, author, speaker, and futurist. For 30 years he has been in the forefront of CRM with methodologies to ensure the success of customer-centric initiatives widely recognized as industry standards. He was one of the three initial inductees to the CRM Hall of Fame in 2003 and he has been the recipient of numerous industry awards.

Barton's earlier books, CRM Automation (Prentice Hall) and CRM in Real Time (Information Today) have been adopted as industry guidelines. With global, best-in-class clients, Barton's in-the-trenches experience has made him a sought-after speaker, e.g., Gartner, Dreamforce, Selling Power, and writer including as a long-term columnist for CRM Magazine and as a frequently quoted source for the trade and business media.

Before founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A.

He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics.

Barton lives in Chevy Chase, MD with his wife and two teenage children. He is an avid Chesapeake Bay and blue water sailor and Rotarian - current serving as Area Governor for his local district.