Seth lives with his wife, Carole, in New York City. They have two grown children, Maggie and Jack. Seth received a BA in English from the University of Rochester and an MBA in marketing from New York University’s Stern School of Business Administration. When not writing fiction, he is a branding consultant for a wide range of companies, primarily in the financial services, technology and pharmaceutical industries. He has written articles for the New York Times and other publications on travel and entertainment.