Louis Columbus

Louis Columbus is a software product marketing and product management leader currently serving on the DELMIA Marketing team, supporting DELMIAWorks and robotics solutions. He brings broad expertise from roles spanning product management at Ingram Cloud, product marketing at iBASEt and Plex Systems, senior analyst work at AMR Research (now Gartner), and marketing leadership roles at Cincom Systems, Ingram Micro, SaaS startups, and hardware companies.

His experience includes marketing, product management, sales, and industry analyst roles in enterprise software and IT, with deep insights into CRM, ERP, MES, Quality Management, SCM, and PLM systems.

He holds an MBA from Pepperdine University and has completed the Strategic Marketing Management and Digital Marketing Programs at the Stanford Graduate School of Business.

He has taught MBA courses in international business, global competitive strategies, international market research, and strategic planning at institutions including California State University, Fullerton; the University of California, Irvine; Marymount University; and Webster University.

A frequent contributor to VentureBeat as well as his own blog, Columbus is passionate about creating and launching enterprise applications and leading industry solution teams with go-to-market strategies informed by competitive, market, and pricing analysis.