Gary L. Lilien

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Marketing Models
Lilien, Gary

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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning: United States Edition
Lilien, Gary L.; Rangaswamy, Arvind

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Excellence in Management Science Practice
Assad, Arjang A.; Etc.; Wasil, W.A.; Lilien, G.L.

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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
Lilien, Gary L; Rao, Ambar G

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Marketing Research: Marketing Engineering Applications
Lilien, Gary L.; Rangaswamy, Arvind

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