Larry Percy
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Strategic Brand Management
Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Simon
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Strategic Brand Management
Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Simon
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Strategic Brand Management
Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Professor Simon
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Strategic Advertising Management
Percy, Larry; Rosenbaum-Elliott, Richard
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Advertising Strategy: A Communication Theory Approach
Percy, Larry; Rossiter, John
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Strategic Integrated Marketing Communications
Percy, Larry
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)
Winston, William; Percy, Larry
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Strategic Advertising Management
Percy, Larry; Elliott, Richard
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