Walking is more flexible on Palma heels and Okma sole

Szilas GyÅ zÅ

Publication Date: 1958

About this Item

Size: B2 (cca. 70 x 50 cm). Commercial poster from the late 1950s created by Gy z Szilas Gy z Szilas was an important graphic artist of the post war period in Hungary Szilas began his career in the 1940s when he created Art Deco influenced advertisements for large companies He often used realistic very decorative depictions of the advertised product or presented it in a humorous scene In the 1950s his posters employed the official socialist realist character with the forced scenes typified characters and realistic style which was expected in the era In the 1960s he created fresh and modern compositions employing an inventory of graphic techniques This advertisement was made for the companies of Palma and Okma They were popular brands in Hungary with a long tradition Both companies produced heels and soles too They had countless fine advertisements since the beginning of the 20th century created by such prominent artists as R bert Ber ny Mih ly Bir or Tibor P lya This work is also a great piece It is a simple yet very skillful and elegant design The Palma heel and Okma sole can be seen on their own bottom to the top in a detailed realistic representation in front of a bright yellow background A little bunny is also depicted during a jump and the slogan appears in a decorative typographic design beneath Walking is more flexible on Palma heels and Okma sole The design is based on the message that by using the products walking feels so comfortable and light that we can jump as a bunny It is simple but a really good idea what also creates a cheerful atmosphere This piece can be considered an object poster due to the strong focus on the advertised product created by the concentrated composition and enhanced by the homogenous background These aspects evoke the tendency of the Sachplakat style Is greatest advocate was Lucien Bernhardt who made a revolution in German poster art in 1905 with the striking simplicity of his commercial posters These object posters contained a realistic depiction of the product and a clean bold typography In Hungary M rton Tuszkay was the one to introduce the new approach in advertising in the 1910s This piece by Gy z Szilas proves that the style was still in use and could be employed in a fresh way even in the late 1950s Fine, small tears, light creasing. Seller Inventory # 2432

Bibliographic Details

Title: Walking is more flexible on Palma heels and ...

Publication Date: 1958

Binding: Paper, offset lithography.