Packing the Dorco beach set

Csemiczky Tihamér

Publication Date: 1931

About this Item

Size: cca. 23 x 31 cm. Packing the Dorco beach set is a 1931 Hungarian hand painted Art Deco ardvertising artwork by TIhamer Csemiczky This painting is the original maquette of the back cover of the 1931 Dorco swimwear catalogue Csemiczky originally studied to be a pharmacist In 1926 he joined the Magyar R di js g Hungarian Radio Newspaper already as an employed graphic designer Soon all the major radio companies Philips Tungsram Orion Standard had him designing their brochures and posters Until the end of his life he worked as an illustrator for Therapia Hungarica author of pharmaceutical advertisements and in house graphic designer for Tungsram He also worked for the Dorco company a popular firm specialising mainly in titles in the 1920s and 1930s Csemiczky s true genre was advertising graphics the basics of which he learned at the private school of S ndor Bortnyik His work is characterised by simultaneous composition the use of transparency blotch and silhouette effects editing on a plane or a specific spatial perspective This gouache painting shows the simple means and wit with which Csemiczky could promote a new product He uses colours red blue and shapes homogeneous surfaces silhouette of a figure to clearly separate foreground midground and background The elegant gift of a well dressed well dressed man to his lady partner is in one of the golden points of the image and also shines like gold forming a halo of light around his body By cropping the image at the head he can further accentuate the merchandise itself the Dorco beach set. Seller Inventory # 6819

Bibliographic Details

Title: Packing the Dorco beach set

Publication Date: 1931

Binding: Paint on cardboard.

Condition: Fine, light wear.