Die „Zukunft der Medien“ gilt oft als unser aller Zukunft: Wie kaum eine andere Technologie stehen digitale Medien f�r zuk�nftige Entwicklungen. Historisch galten Kabelprojekte und Satellitenfernsehen als Vorboten eines neuen Zeitalters. Sp�ter traf dies f�r das Internet und Online-Plattformen zu. Gegenw�rtig ist es vor allem kommunikative K�nstliche Intelligenz, der das Potenzial f�r einen weiteren komplexen gesellschaftlichen und kulturellen Wandel zugeschrieben wird. Gleichzeitig interessiert sich die Kommunikations- und Medienforschung f�r die „Medien der Zukunft“, untersucht also den medientechnologischen Wandel, auch im Zusammenhang mit den Ver�nderungen der Medienaneignung und Medienproduktion sowie im Kontext von gesellschaftlichem und kulturellem Wandel.

Aber in welcher Beziehung stehen die Zukunft der Medien und die Medien der Zukunft genau? Ziel des Bandes ist es, diese Frage aus unterschiedlichen Perspektiven der Kommunikations- und Medienforschung zu beleuchten. Er markiert das zwanzigj�hrige Bestehen der Reihe „Medien – Kultur – Kommunikation“.

About the Author

Dr. Andreas Hepp ist Professor f�r Kommunikations- und Medienwissenschaft am und Sprecher des ZeMKI, Zentrum f�r Medien-, Kommunikations- und Informationsforschung der Universit�t Bremen.

Dr. Sigrid Kannengie�er ist Professorin f�r Kommunikationswissenschaft mit dem Schwerpunkt Mediensoziologie am Institut f�r Kommunikationswissenschaft der Universit�t M�nster.

Dr. Michaela Pfadenhauer ist Professorin f�r Soziologie am Institut f�r Soziologie der Universit�t Wien.

Dr. Jeffrey Wimmer ist Professor f�r Kommunikationswissenschaft mit Schwerpunkt Medienrealit�t am Institut f�r Medien, Wissen und Kommunikation der Universit�t Augsburg.

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**Please note our transit times are from the date of dispatch.** We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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