"Zoom in Zoom Out" examines the very building blocks of design that are used in every design discipline and subject area - from editorial to identity, promotion and packaging and from beauty and fashion to music production. The book is broken down into the three core components of any design project - Structure, Message and Look. Within each part, "Zoom in Zoom Out" examines the different approaches of leading contemporary designers to finding solutions to all these core considerations providing essential inspiration for those studying or working in the design industry.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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