From Zero to Product Marketer : The Self-Taught Pro's Roadmap to Positioning Your Product, Launching for Maximum Impact, and Enabling a High-Performance Sales Team
Language: English
Published by Independently Published Sep 2025, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 26.40
Quantity: 2 available
Add to basketItem description from seller
Neuware.
Seller Inventory # 9798267818384
- Title
- From Zero to Product Marketer : The Self-Taught Pro's Roadmap to Positioning Your Product, Launching for Maximum Impact, and Enabling a High-Performance Sales Team
- Author
- Ron Gardinski
- Publisher
- Independently Published Sep 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798267818384
- Item weight
- 227 grams
- Dimensions
- 229x152x9 mm
- Series
- Book 8 of 9: From Zero to Marketer
A great product doesn't sell itself. This is the definitive playbook for becoming the strategic bridge between the product and the market, and one of the most valuable players in any tech company.
In a world of fierce competition, the company with the best product doesn't always win. The company with the best *product marketing* does. The role of the Product Marketer is the critical, often misunderstood, engine of growth in a modern business. They are the ones who answer the three most important questions: Who is our customer? What is our story? And how do we win our market? For the self-taught professional, mastering this blend of strategic thinking, customer empathy, and marketing savvy is a direct path to a high-impact, high-income career.
From Zero to Product Marketer is your complete, A-to-Z system for mastering this essential role. This is not a collection of abstract marketing theories. It is a tactical, in-the-trenches roadmap that deconstructs the entire product marketing workflow into a clear, repeatable process. You will learn the exact frameworks used by the world's top tech companies to position products, create compelling messaging, execute flawless launches, and empower sales teams to dominate their competition.
Inside this comprehensive guide to product marketing mastery, you will learn to:
- Master Strategic Positioning and Messaging: Learn how to conduct deep customer and market research to find your unique point of view. Get a step-by-step framework for crafting a powerful messaging hierarchy that clearly communicates your value and differentiates you from the competition.
- Architect a High-Impact Product Launch: Go beyond a simple release announcement. Get a complete, multi-phase launch playbook—from pre-launch buzz-building to post-launch momentum—that ensures your product makes a massive impact on the market from day one.
- Become an Expert in Go-to-Market (GTM) Strategy: Understand how to analyze a market and select the right channels, pricing, and promotional strategies to effectively reach and acquire your target customers.
- Enable a High-Performance Sales Team: Learn to build the essential "sales enablement" toolkit. Master the art of creating powerful sales decks, battle cards, case studies, and training materials that equip your sales team to win any deal.
- Conduct Powerful Competitive Analysis: Discover how to systematically track and analyze your competitors, identifying their strengths and weaknesses to create a strategic plan to outperform them in the market.
- Gather and Synthesize Customer Insights: Become the true "voice of the customer" for your organization. Learn how to gather and analyze customer feedback to inform your product roadmap and marketing strategy.
- Define and Track the Metrics That Matter: Move beyond vanity metrics and learn to track and report on the key performance indicators (KPIs) that measure the true business impact of your product marketing efforts.
The ability to connect a great product with the right market is the lifeblood of any successful business. This book provides the exact, proven system to become the indispensable professional who makes that connection happen. Start your roadmap today and become a world-class product marketer.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.31 | £ 37.68 |
Payment methods
- Bank Wire Transfer
- Check
- Paypal
Store description
Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
Specialty
Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
Imprint
Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
Alternative dispute resolution:
The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed under https://ec.europa.eu/odr.
We have been a member of the "FairCommerce" initiative since 25.05.2018.
For more information, see www.fair-commerce.de.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AHA-BUCH GmbH, Einbeck, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We ship your order after we received them
for articles on hand latest 24 hours,
for articles with overnight supply latest 48 hours.
In case we need to order an article from our supplier our dispatch time depends on the reception date of the articles, but the articles will be shipped on the same day.
Our goal is to send the ordered articles in the fastest, but also most efficient and secure way to our customers.