Young Black Rich and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture

Todd Boyd

96 ratings by Goodreads

Language: English

Published by Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), 2003

0767912772 / 9780767912778

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In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts--from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan's spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson's cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on keepin' it real and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.…

Seller Inventory # CIN0767912772VG

Title
Young Black Rich and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture
Author
Todd Boyd
Publisher
Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Publication year
2003
Condition
Very Good
Binding
Hardback
Language
English
ISBN 10
0767912772
ISBN 13
9780767912778

World of Books Inc

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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