Yield Management: Strategies for the Service Industries. This item is unavailable.
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Language: English
Published by Thomson Learning, 1997
- Hardcover
- Used
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- Title
- Yield Management: Strategies for the Service Industries
- Publisher
- Thomson Learning
- Publication year
- 1997
- Condition
- Like New
- Book Type
- book
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0304338931
- ISBN 13
- 9780304338931
This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.
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