Writing That Works, 3e: How to Communicate Effectively in Business

Roman, Kenneth and Raphaelson, Joel

ISBN 10: 0060956437 / ISBN 13: 9780060956431

Published by Collins Reference, 2000

About this Item

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Bibliographic Details

• Title: Writing That Works, 3e: How to Communicate Effectively in Business
• Publisher: Collins Reference
• Publication Date: 2000
• Language: English
• ISBN 10: 0060956437
• ISBN 13: 9780060956431
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Used; Good

About this title

Synopsis

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

E-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

And much more.

About the Authors

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.