Writing Winning Proposals: Public Relations Cases
Language: English
Published by Cognella Academic Publishing (edition 43266th), 2017
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- Title
- Writing Winning Proposals: Public Relations Cases
- Author
- Gilliland, Rebecca a; Hagley, Thomas R
- Publisher
- Cognella Academic Publishing (edition 43266th)
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1516516362
- ISBN 13
- 9781516516360
- Edition
- 43266th.
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners.
The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.
Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
"Synopsis" may belong to another edition of this title.
About the Author
Thomas R. Hagley is a senior instructor of public relations retired from the University of Oregon’s School of Journalism and Communication. A recipient of the school’s Jonathan Marshall Award for innovative teaching, he has taught more than 50 classes in public relations principles, advanced writing, strategic planning, and campaigns to a total enrollment of more than 1,000 students. His work as an educator was preceded by 30 years of professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer.
"About the title" may belong to another edition of this title.
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