Writing For The Mass Media: Sixth Edition
Language: English
Published by Allyn & Bacon, Boston, MA., 2005
- Softcover
- Used
Condition: Used - Fair
£ 21.42
Quantity: 3 available
Add to basketItem description from seller
Used fair. Text appears to have markings. The cover has soil spots, scuffs, wear and corner bumps. Spine is in good condition. We have large quantity of this book Size: 10.8 in x 8.5 in x 1 in. 369 pp. Multiple copies available this title. Quantity Available: 3. Shipped Weight: 1-2 kilos. Category: Education; ISBN: 0205449727. ISBN/EAN: 9780205449729. Pictures of this item not already displayed here available upon request. Inventory No: 1561001606.
Seller Inventory # 1561001606
- Title
- Writing For The Mass Media: Sixth Edition
- Author
- Stovall, James Glen
- Publisher
- Allyn & Bacon, Boston, MA.
- Publication year
- 2005
- Condition
- Fair
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0205449727
- ISBN 13
- 9780205449729
- Edition
- 6th Edition.
- Seller catalogs
- Education
This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing–inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations–and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
"Synopsis" may belong to another edition of this title.
From the Back Cover
New to the Sixth Edition
- A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium.
- Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing.
- New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice.
- An updated Companion Website (www.ablongman.com/stovall6e) and Instructor’s Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users.
- A glossary provides easy access to definitions of terms used throughout the book.
“Stovall’s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students.”
“For those who are in search of breadth, Stovall’s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall.”
Laurence W. Fennelly, Macon State College
“Stovall’s text is easy to read and the information is easy to access for any entry-level course in media writing.”
Christine Cranford, East Carolina University
"About the title" may belong to another edition of this title.
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