Writing Copy For Dummies
Kranz, Jonathan
ISBN 10: 0764569694 ISBN 13: 9780764569692
Published by For Dummies, 2004
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00091758995
Synopsis:
Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
About the Author: Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
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Bibliographic Details
Title: Writing Copy For Dummies
Publisher: For Dummies
Publication Date: 2004
Binding: Soft cover
Condition: Very Good
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