Writing Copy For Dummies

Jonathan Kranz

ISBN 10: 0764569694 / ISBN 13: 9780764569692

Published by John Wiley & Sons Inc, 2004

About this Item

2004. 1st Edition. Paperback. Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes. Num Pages: 384 pages, Illustrations. BIC Classification: CBW. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 189 x 21. Weight in Grams: 702. . . . . . Books ship from the US and Ireland.

Seller Inventory # V9780764569692

Bibliographic Details

• Title: Writing Copy For Dummies
• Publisher: John Wiley & Sons Inc
• Publication Date: 2004
• Language: English
• ISBN 10: 0764569694
• ISBN 13: 9780764569692
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

About the Author

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.