Writing for Busy Readers (Paperback)
Language: English
Published by Penguin Books Ltd, London, 2025
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 13.02
Quantity: 1 available
Add to basketItem description from seller
Paperback. Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is moreMake reading easyDesign for easy navigationUse enough formatting, but no moreTell readers why they should careMake responding easyIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and Whites core ideas into the twenty-first centurys attention marketplace. When the influential guides to writing prose were written, the internet hadnt been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy readers attention is more challenging than ever. This is how to do it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780593187500
- Title
- Writing for Busy Readers (Paperback)
- Author
- Todd Rogers
- Publisher
- Penguin Books Ltd, London
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0593187504
- ISBN 13
- 9780593187500
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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