Writing for Busy Readers (Paperback)
Language: English
Published by Scribe Publications, London, 2024
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 19.66
Quantity: 1 available
Add to basketItem description from seller
Paperback. We were all taught the fundamentals of writing well in school. But how do we write effectively in todays hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadnt been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy readers attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st centurys radically transformed attention marketplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781914484452
- Title
- Writing for Busy Readers (Paperback)
- Author
- Todd Rogers
- Publisher
- Scribe Publications, London
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1914484452
- ISBN 13
- 9781914484452
We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
- Use fewer words
- Lower the reading level
- Use formatting judiciously
- Make the purpose clear for skimmers
- Emphasise value for readers
- Make responding as easy as possible.
Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
"Synopsis" may belong to another edition of this title.
About the Author
Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.
Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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