Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers,Jessica Lasky-Fink
Language: English
Published by Dutton September 2023, 2023
- Hardcover
- Used
Seller: A Cappella Books, Inc., Atlanta, GA, U.S.A.A Cappella Books, Inc.
AbeBooks seller since August 27, 1997
Condition: Used - Very good
£ 12.19
Quantity: 1 available
Add to basketSeller Inventory # 375170
- Title
- Writing for Busy Readers: Communicate More Effectively in the Real World
- Author
- Todd Rogers,Jessica Lasky-Fink
- Publisher
- Dutton September 2023
- Publication year
- 2023
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0593187482
- ISBN 13
- 9780593187487
- Seller catalogs
- LNF - On Writing
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
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About the Author
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A Cappella Books, Inc.
Atlanta, GA, U.S.A.
AbeBooks seller since August 27, 1997
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Signed Books, Beat Generation, Sixties Counterculture, Literature, Art and Photography, Music - Non ClassicalSeller's business information
A Cappella Books, Inc.
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Atlanta, GA U.S.A. 30307
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