Writing for Busy Readers Commu

Rogers, Todd

ISBN 10: 0593187482 / ISBN 13: 9780593187487

Published by Dutton, 2023

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102542943

Synopsis:

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

• Less is more
• Make reading easy
• Design for easy navigation
• Use enough formatting, but no more
• Tell readers why they should care
• Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
 
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

About the Author: Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

Bibliographic Details

Title: Writing for Busy Readers Commu
Publisher: Dutton
Publication Date: 2023
Binding: Hardcover
Condition: Very Good