Writing Without Bullshit: Boost Your Career by Saying What You Mean â A Witty Guide: Master Jargon, Purge Passive Voice, and Respect Readers
Bernoff, Josh
ISBN 10: 0062477153 ISBN 13: 9780062477156
Published by Harper Business, 2016
Used
Hardcover
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Zoom Books East, Glendale Heights, IL, U.S.A.
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About this Item
Description:
Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0062477153.LN
Synopsis:
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.
In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
About the Author:
Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.
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Bibliographic Details
Title: Writing Without Bullshit: Boost Your Career ...
Publisher: Harper Business
Publication Date: 2016
Binding: Hardcover
Condition: like_new