International edition (India). Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes shows readers how to create compelling content that their audience can understand and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.
PRAISE FOR EVERYBODY WRITES Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I ve written 10 books, I still learned a great deal in these pages and now I m eager to flex my newfound content creation muscles.
David Meerman Scott, best–selling author of The New Rules of Marketing and PR
The alternate click–bait title of Ann s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! and it would have been an understatement. We re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book.
Brian Clark, Founder and CEO, Copyblogger Media
All your shiny new channels, properties, and platforms are a waste of space without smart, useful content. Ann Handley s new book helps make every bit of content count for your customers and your bottom line.
Kristina Halvorson, President, Brain Traffic
I just glanced at the table of contents and I m already a better writer. Ann Handley might just single–handedly save the world from content mediocrity. Really, really ridiculously good–looking content just got an owner s manual.
Jason Miller, Senior Content Marketing Manager, LinkedIn
Let s face it, writing is not optional for today s marketer. Ann s witty take on what works and what doesn t will help you master business writing and more importantly have fun while you re doing it!
Ardath Albee, B2B Marketing Strategist and Author, eMarketing Strategies for the Complex Sale and Digital Relevance (coming in 2015)
Useful to the extreme, Everybody Writes is the first must–read book on the subject since Stephen King s On Writing. Bursting with ways to improve your short and long–form content, it s too good to be skimmed. This book should be included with every keyboard sold, like a combo pack of communication clarity. You ll be a better writer by page 15. By the end of this book, you re thinking about giving Steinbeck a run for his money. I passionately recommend Everybody Writes.
Jay Baer, President, Convince & Convert, and Author, Youtility
Finally, a sensible writing guide for a digital age! Everybody Writes is a unique blend of how–to–write rules and what–to–write revelations. Whether you are overhauling your everyday communication or sitting down to write a book, Ann Handley s irreverent style and inspirational wisdom will transform the way you write. Move over Strunk & White, Everybody Writes is the creative resource for a new generation.
Andrew M. Davis, Author, Brandscaping
