For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation′s premier letter–writing tutor––direct mail expert Mal Warwick––shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You′re writing for results––not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick′s step–by–step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick′s no–nonsense, jargon–free work has helped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEO Stephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
"This book is the definitive guide for those working in the development, public relations, or marketing offices of colleges, hospitals, museums, and other nonprofit institutions; for their directors and board members, and for all those who simply want to get better results from their fundraising appeals." Paul Wellstone, United States Senator, Minnesota
"And I though I knew something about direct mail letters! Now I do, thanks to Mal′s step–by–step guidance. This book is a gem. Mal′s remarkable collection of wisdom and practical advice in his ′Letter Writer′s Toolbox′ alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use ′you′ multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results.′ James M. Greenfield, author, Fund–Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
"If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick the undisputed master in the field." Jerry Ciancolo, editor, Contributions Magazine
"Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick." Max L. Hart, director of fundraising, Disabled American Veterans
"Mal Warwick′s engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must–have reference for any development officer." Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE)
"Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better." Jerold Panas, author and consultant
