How to Write Successful Fundraising Letters
Language: English
Published by Strathmoor Pr, 1996
- Softcover
- Used
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County
AbeBooks seller since March 11, 2014
Condition: Used - Good
£ 7.76
Quantity: 1 available
Add to basketItem description from seller
paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Seller Inventory # M-04-4416
- Title
- How to Write Successful Fundraising Letters
- Author
- Mal Warwick
- Publisher
- Strathmoor Pr
- Publication year
- 1996
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0962489174
- ISBN 13
- 9780962489174
In How to Write Successful Fundraising Letters, Warwick′s step–by–step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick′s no–nonsense, jargon–free work has helped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEO Stephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
"Synopsis" may belong to another edition of this title.
Review
"And I though I knew something about direct mail letters! Now I do, thanks to Mal′s step–by–step guidance. This book is a gem. Mal′s remarkable collection of wisdom and practical advice in his ′Letter Writer′s Toolbox′ alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use ′you′ multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results.′ James M. Greenfield, author, Fund–Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
"If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick the undisputed master in the field." Jerry Ciancolo, editor, Contributions Magazine
"Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick." Max L. Hart, director of fundraising, Disabled American Veterans
"Mal Warwick′s engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must–have reference for any development officer." Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE)
"Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better." Jerold Panas, author and consultant
"About the title" may belong to another edition of this title.
St Vincent de Paul of Lane County
Eugene, OR, U.S.A.
AbeBooks seller since March 11, 2014
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St Vinnie's Charitable Books is the online book storefront for St Vincent de Paul Society of Lane County Oregon. We are a charitable organization that serves over 84,000 people annually through homeless shelters, affordable housing and emergency services. We are passionate about books and sell over 1 million books annually throughout though our retail operations.
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