How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail

Drayton Bird

ISBN 10: 0749438762 / ISBN 13: 9780749438760

Published by Kogan Page Ltd, 2003

About this Item

2nd edition. 309 pages. 9.00x6.00x0.75 inches. In Stock.

Seller Inventory # zk0749438762

Bibliographic Details

• Title: How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
• Publisher: Kogan Page Ltd
• Publication Date: 2003
• Language: English
• ISBN 10: 0749438762
• ISBN 13: 9780749438760
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Brand New

About this title

Synopsis

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. How to Write Sales Letter that Sell reveals the secrets of creating successful sales letters and contains examples of real sales letters including plenty of advice on what to avoid as well as what to include.

About the Author

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.