How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Fine
£ 3.78
Quantity: 1 available
Add to basketSeller Inventory # GOR014325127
- Title
- How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails
- Author
- Godefroy, Christian H.
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2016
- Condition
- Fine
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1533571287
- ISBN 13
- 9781533571281
- Edition
- 2nd Edition
- Item weight
- 340 grams
A step by step guide to copywriting that sells, in letters, mails and web pages. How do you make someone open a letter or email, read its content and send you an order?
How to write copy that sells ? This book provides the step-by-step guide for making more money with more orders. It is salesmanship in print : grab attention and make an instant sale.
How to Write Letters that Sell is for everyone in direct mail and email marketing. It shows you how to write letters that are so compelling and so convincing that people hundreds of miles away will immediately want your product and be persuaded to give you their money in exchange for your product.
In this book, you'll discover :
- How to avoid common mistakes
- The secret weapon to opening letters or emails
- The most powerful words to use in copy
- The best headlines - time proven !
- How to make your copy more readable
- How to earn copywriting dollars
- What drives people and how to use it to sell
- All the techniques that will make your reader act now.
Christian Godefroy is one of the very few specialists of the direct mail and email marketing approach. He has worked with Gene Schwartz, Rodale Press and Gary Bencivenga. He made over 1 million dollars in royalties with one sales letter. And wrote many other.
In How to Write Letters that Sell, he reveals the secrets of his success and shows you how to incorporate his winning techniques into your own copy.
Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple email or web page into an effective sales tool that produces results every time.
"Synopsis" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 12 business days | 5 to 9 business days |
|---|---|---|
| First item | £ 5.60 | £ 12.00 |
Payment methods
Store description
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
Specialty
COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTIONSeller's business information
World of Books Ltd
Mulberry House, Woods Way Trading Estate
Goring-By-Sea, United Kingdom BN12 4QY
Terms of sale
WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to WorldofBooks, Coventry, WMD, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.