Write Great Advertisements
Language: English
Published by Turner Publishing Company, 1990
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 4.32
Quantity: 1 available
Add to basketItem description from seller
You don't have to be especially creative. And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original, effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.…
Seller Inventory # 00109959941
- Title
- Write Great Advertisements
- Author
- Eric A Klein
- Publisher
- Turner Publishing Company
- Publication year
- 1990
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471507032
- ISBN 13
- 9780471507031
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. ""This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.""
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About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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