How to Write a Good Advertisement : A Short Course in Copywriting
Language: English
Published by Echo Point Books & Media, LLC., 2013
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Good
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 40732034-75
- Title
- How to Write a Good Advertisement : A Short Course in Copywriting
- Author
- Schwab, Victor O.
- Publisher
- Echo Point Books & Media, LLC.
- Publication year
- 2013
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1626549621
- ISBN 13
- 9781626549623
- Item weight
- 0.882 pounds
- Dimensions
- N/A
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
- Get attention with better ad copy
- Build credibility in your advertising
- Create winning layouts and choose the best ad size
- Test ad effectiveness
- Convert inquiries to sales
- Make special offers that dramatically increase response and sales
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
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Better World Books: West
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