PR Works! : How to Create, Implement and Leverage a Public Relations Program for Your Small Business
Language: English
Published by CreateSpace Independent Publishing Platform, 2015
- Softcover
- Used

Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- PR Works! : How to Create, Implement and Leverage a Public Relations Program for Your Small Business
- Author
- Marshall, Nancy
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1511641614
- ISBN 13
- 9781511641616
- Item weight
- 0.512 pounds
- Dimensions
- N/A
PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven® there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner that wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You Will Learn...
- How Public Relations Works
- The Importance of Having a Game Plan
- The Art of Storytelling
- Social Media Programs That Generate Results
- Proven Ways to Increase Website Traffic
- The Secret To Scoring Big With The Media
- The Know, Like, and Trust Factor
- How To Position Yourself As An Expert
- Creating Your PR Team
- Measuring Success
Plus, the author has included many helpful examples that you can repurpose and use for your own business.
This book is the essential guide to help small businesses increase their profitability by implementing their own public relations programs.
What Others Are Saying...
“Nancy is my go-to person as far as learning anything to do with PR, Marketing and communications for non-profits, for-profits, municipalities or individuals. She has a wealth of anecdotes to illustrate whatever she is talking about.”
- Professor Tom Morrione, Colby College
"I’ve known Nancy Marshall for many years and have always been impressed with her incredible understanding of how the PR world works. She’s leveraged her 30+ years in public relations to build a powerhouse agency that is known as THE place to go if you want to get your company in the spotlight. As PR has evolved with the addition of the digital world, Nancy has remained on the forefront — effortlessly folding the new media opportunities into her bag of tricks. Her decades of experience, connections and smart business practices have truly earned her the title of PR Maven. Learning from Nancy is learning at the feet of the Master.”
- Drew McLellan, CEO, Agency Management Institute
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
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