Work Wise

goldsmith, gary

ISBN 10: 0692832181 / ISBN 13: 9780692832189

Published by mobile minds, 2017

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Synopsis:

You’ve completed all of your classes and earned all of the required credits. You’ve done well. You might even have a 4.0.You are prepared, at least in an academic sense, to graduate.But what about all of the aspects of the “real world” that are rarely talked about in academia? The ones that have nothing to do with what you know and everything to do with who you are? Written as "20 mandatory lessons that didn't come with your degree", each with a memorable title such as "Make your own luck", "Small goals are big", "Tell the truth to power", "Love then money" and "Show up no matter what", it's the kind of straight talk that will not only be easily understood but easily remembered. An invaluable primer for a recent or soon-to-be grad, it's the perfect gift to help them get their career off to a strong start.

About the Author: A leader in advertising for over twenty-five years, Gary Goldsmith has created memorable campaigns for many of the world’s most respected brands, including IBM, Mercedes Benz, Heineken, Sony, UPS, Coca Cola, Volkswagen, Everlast and ESPN. Gary has won multiple awards from every major international advertising competition, including The Cannes Film Festival, at which he has also twice represented the United States as a judge. He was featured in the Wall Street Journal creative leader series, and his work is included in the permanent collection of The Museum of Modern Art. In addition to his role as chairman and chief creative officer of his own internationally recognized agency, Goldsmith/Jeffrey, Gary served in top leadership positions at DDB, TBWA/Chiat/Day and Y&R. He also served as chairman and chief creative officer of Lowe North America following that agency’s acquisition of his own. He is a graduate of The University of Texas at Austin (B.A.) and Art Center College of Design in Pasadena (B.F.A.) Gary is currently a founding partner of Underhead.com (the opposite of overhead) a virtual, global creative network, and the chair of advertising at Art Center College of Design in Pasadena.

Bibliographic Details

Title: Work Wise
Publisher: mobile minds
Publication Date: 2017
Binding: paperback
Condition: Good