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An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.
Synopsis: An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.
Title: Word-Of-Mouth Marketing
Publisher: Wiley
Publication Date: 1994
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket