Word of Mouse: The Marketing Power of Collaborative Filtering

Riedl, John, Konstan, Joseph, Vrooman, Eric

ISBN 10: 0446530034 / ISBN 13: 9780446530033

Published by Business Plus, 2002

About this Item

Acceptable. Seller Inventory # D7S9-1-M-0446530034-6

Bibliographic Details

Title: Word of Mouse: The Marketing Power of ...

Publisher: Business Plus

Publication Date: 2002

Binding: Hardcover

Condition: Acceptable

Book Type: book

About this title

Synopsis:

Traces the achievements of two Internet computer scientists who pioneered advances in Collaborative Filtering, a process by which companies achieve success through an understanding of their customers, citing their development of two customizable web sites. 25,000 first printing.

Synopsis:

Collaborative filtering is a technology that enables companies to understand their customers and in turn sell products, goods and services with success. The authors analyse the way dozens of companies are using CF and show what these companies are doing right - and what they are doing wrong.