Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Language: English
Published by Crown, 2011
- Softcover
- Used
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.Austin Goodwill 1101
AbeBooks seller since May 21, 2021
Condition: Used - Good
£ 3.84
Quantity: 1 available
Add to basketItem description from seller
Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.
Seller Inventory # CTXV.0307716368.G
- Title
- Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
- Author
- Heinrichs, Jay
- Publisher
- Crown
- Publication year
- 2011
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0307716368
- ISBN 13
- 9780307716361
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever?
Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines.
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Austin Goodwill 1101
Austin, TX, U.S.A.
AbeBooks seller since May 21, 2021
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Goodwill Central Texas
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Goodwill Industries Of Central Texas
1309 Rutherford Ln. Suite 160
Austin.ebooks@goodwillcentraltexas.org
(512) 681-3343
Cody Crowley
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