Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Language: English
Published by Crown, 2011
- Softcover
- New
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books
AbeBooks seller since April 6, 2017
Condition: New
£ 11.68
Quantity: Over 20 available
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Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
Seller Inventory # OTF-S-9780307716361
- Title
- Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
- Author
- Heinrichs, Jay
- Publisher
- Crown
- Publication year
- 2011
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0307716368
- ISBN 13
- 9780307716361
- Seller catalogs
- 0, VCF
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever?
Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines.
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Lakeside Books
Benton Harbor, MI, U.S.A.
AbeBooks seller since April 6, 2017
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Ambis Enterprises LLC
3247 Territorial Rd
Benton Harbor, MI U.S.A. 49022
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