Wonderful World of Cooking ? Volume 2 Italian Recipes [Mid-Century Promotional Cookbook ? Coupon Edition]
- Used
Seller: Blind-Horse-Books (ABAA), DeLand, FL, U.S.A.Blind-Horse-Books (ABAA)
AbeBooks seller since September 1, 2011
Condition: Used - Very good
£ 11.55
Quantity: 1 available
Add to basketItem description from seller
A mid-century promotional cookbook blending international recipes with branded advertising, issued as part of a series designed to promote grocery and household products through culinary engagement. This volume, focused on Italian recipes, reflects the growing American fascination with global cuisine during the postwar period, while simultaneously embedding consumer products directly into the cooking experience. The inclusion of multiple intact store coupons and product advertisements places the booklet firmly within the emerging supermarket culture of mid-20th-century America. DETAILS: +++ Title: Wonderful World of Cooking, Volume 2 Italian Recipes +++ Author: Ruth Conrad Bateman +++ Date: c. 1960s +++ Publisher: Sales-Up Systems Inc., Los Angeles c1960s +++ Format: Stapled wraps CONTENT HIGHLIGHTS: +++ 34 pages of recipes with accompanying illustrations +++ Italian-themed dishes including polpette and regional soups +++ Numerous intact store coupons integrated throughout +++ Advertising content featuring brands such as Stouffer?s, Beacon Wax, and Contadina +++ Promotional layout combining recipes with consumer messaging PHYSICAL DESCRIPTION: Stapled wraps measuring 5.25 by 8.25 inches. Illustrated covers with bright mid-century graphic design. Interior pages printed in black and color with integrated coupon panels. CONDITION: Bindings are secure. Text is clean; light age-toning. Moderate handling wear to covers. Coupons appear largely intact and unused. HISTORICAL CONTEXT ? Produced during a period when American food culture was rapidly expanding beyond traditional domestic fare, promotional cookbooks such as this served as both instructional guides and marketing tools. By combining recipes with redeemable coupons, publishers created an interactive relationship between the kitchen and the supermarket, encouraging brand loyalty while introducing new culinary trends. Subjects: cookbooks, mid-century American culture, advertising ephemera, food history, supermarket culture, Italian cuisine, promotional printing.…
Seller Inventory # 21831
Bibliographic details
- Title
- Wonderful World of Cooking ? Volume 2 Italian Recipes [Mid-Century Promotional Cookbook ? Coupon Edition]
- Author
- Bateman, Ruth Conrad
- Condition
- Very Good
- Item weight
- 0.5 pounds
- Seller catalogs
- COOKBOOKS, COOKERY, NUTRITION
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 4.50 | £ 9.34 |
Payment methods
- Invoice
- Paypal
Store description
Blind Horse Books is a member of the Antiquarian Booksellers’ Association of America (ABAA) and adheres to its Code of Ethics. We specialize in travel, exploration, fine press, and documentary material, with particular emphasis on printed ephemera, maps, photographic archives, and institutional publications from the nineteenth and twentieth centuries. Our inventory regularly includes material appropriate for academic, library, and museum collections. We work carefully with provenance, condition, and bibliographic accuracy, and stand fully behind all descriptions and attributions. Items are selected with long-term research and collecting value in mind. Blind Horse Books is operated by Richard and Dottie Oates and based in DeLand, Florida. We have been active in the antiquarian book trade since 1999 and are members of the ABAA, FABA, IOBA, and the Ephemera Society of America. Building Your Great Collection, One Fine Book at a Time. …
Specialty
Travel, Exploration, Fine press, and Documentary material; EphemeraAssociation member
Seller's business information
Blind-Horse-Books (ABAA)
FL, U.S.A.
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