Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing

Katy Mousinho,Giles Lury

ISBN 10: 1912555875 / ISBN 13: 9781912555871

Published by Lid Publishing 02/r /04 M, 2021

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781912555871

Synopsis:

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing', is that they are all MEN. <br/><br/> In Giles Lury's and Katy Mousinho's WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.

About the Author: Katy Mousinho has a career in research and brand consultancy.<br /><br />Giles Lury's career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.

Bibliographic Details

Title: Wonder Women: Inspiring Stories and ...
Publisher: Lid Publishing 02/r /04 M
Publication Date: 2021
Binding: Soft cover
Condition: Very Good