Title: Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Publisher: Harper Business
Publication Date: 2009
Language: English
ISBN 10: 0061776416
ISBN 13: 9780061776410
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 1.1 pounds

About this title

Synopsis

In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril.

WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group′s Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women′s deepest desires, frustrations, and goals. The authors describe how this "invisible market" has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women′s needs is the key to repowering our crrent economy.

WHAT WOMEN WANT offers companies real strategies for growing their global markets by finding innovative ways to appeal to women′s needs and concerns through the results of their well-timed study. Business people should take note of the book′s many revelations. Among them:

Demands on time were cited as the number one challenge by 47 percent of our respondents.

48 percent said managing household finances was the top challenge.

The predominant sources of arguments between the respondent and her spouse or partner were:

- Money, 19 percent

- Chores, 15 percent

- Work schedule, 12 percent

- Children, 10 percent

- Sex, 10 percent

Some 68 percent of the respondents believe they are significantly or slightly higher than their ideal body weight

Only 25 percent of the women surveyed believe they are extremely or very attractive

44 percent say they rarely or never feel powerful

While the main audience is business readers, this book will appeal to a wide general audience, as well. Like Paco Underhill′s WHY WE BUY, WHAT WOMEN WANT doesn′t just offer a glimpse into consumer behavior, how to get their attention, and better serve their needs; it reveals what consumer behavior says about human psychology and desire.

About the Authors

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.

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