The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
Language: English
Published by Anspach Media, 2017
- Softcover
- New

Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
AbeBooks seller since June 14, 2006
Condition: New
£ 19.52
Quantity: Over 20 available
Add to basketItem description from seller
This item is printed on demand. New copy - Usually dispatched within 5-9 working days 361.
Seller Inventory # C9780989466370
- Title
- The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
- Author
- Rob Anspach
- Publisher
- Anspach Media
- Publication year
- 2017
- Condition
- New
- Binding
- Paperback / softback
- Language
- English
- ISBN 10
- 098946637X
- ISBN 13
- 9780989466370
- Item weight
- 361 grams
This book is a simple, down-to-earth reference, perhaps even a blueprint, for writing compelling marketing messages and irresistible advertising copy that converts readers into customers.
In an era where AI can generate content in seconds, the ability to craft authentic, emotionally resonant copy that truly connects with human psychology has never been more valuable. While machines can produce words, only skilled copywriters understand how to weave together psychology, persuasion, and genuine value to create messages that compel action.
This comprehensive guide includes practical explanations, proven worksheets, and reference frameworks that give you the knowledge to create messages that cut through digital noise and drive real results. Authored by the somewhat reclusive, A-list direct response copywriter and marketing strategist Anthony (Stark) Policci, known as "the guru's secret weapon." He's one of the founding team members and a former VP of Piranha Marketing, Inc. Today, he serves as CEO and founder of Absolutely Brilliant Concepts, Inc., as well as TheCopyAvengers.com.
Why This Matters More Than Ever in the AI Age: As artificial intelligence inundates the market with generic content, businesses urgently need copywriting that resonates with human psychology and fosters authentic connections. This book teaches you the timeless principles that no AI can replicate, the subtle art of understanding what truly motivates people to take action.
In this proven system, you'll see the exact methods for writing copy so compelling it may literally cause customers to beg you to take their money:
- The real purpose of copy and why most businesses get it completely wrong
- Psychology-based font choices that unconsciously influence buying decisions
- How to uncover what your customers actually care about (not what you think they want)
- The "Wise Guys" profiling process for understanding your audience at a deeper level
- Ethical techniques for creating genuine desire without manipulation
- Why testing remains the copywriter's secret weapon for consistent results
- The single most important element that makes or breaks every piece of copy
- Critical mistakes that instantly kill conversion rates
Perfect for: Entrepreneurs, marketers, small business owners, and anyone who needs to sell products or services through the written word especially those who want to stand out in an AI-saturated marketplace.
After years as an Amazon bestseller, this battle-tested guide has helped thousands of readers master the art of persuasive writing. In a world where authentic human connection drives buying decisions, these skills are your competitive advantage.
Take action now and learn the proven methods for writing copy so compelling that prospects eagerly invest in what you're offering, because in the age of AI, genuine human persuasion is more valuable than ever.
"Synopsis" may belong to another edition of this title.
THE SAINT BOOKSTORE
Southport, United Kingdom
AbeBooks seller since June 14, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 28 business days | 7 to 28 business days |
|---|---|---|
| First item | £ 14.36 | £ 16.36 |
Payment methods
Store description
The Saint Bookstore has a range of over 1 million titles available.
Specialty
GeneralSeller's business information
SB ONLINE LTD
50 Devonshire Road
Southport, United Kingdom PR9 7BZ
Terms of sale
Please order through the Abebooks checkout. We only take orders through Abebooks - We don't take direct orders by email or phone.
Refunds or Returns: A full refund of the purchase price will be given if returned within 30 days in undamaged condition.
As a seller on abebooks we adhere to the terms explained at http://www.abebooks.co.uk/docs/HelpCentral/buyerIndex.shtml - if you require further assistance please email us at orders@thesaintbookstore.co.uk
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to THE SAINT BOOKSTORE, Southport, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Most orders usually ship within 1-3 business days, but some can take up to 7 days.