Wireless Marketing. This item is unavailable.Wireless Marketing

Anyone who needs to understand the marketing aspects of cellular services—from cellular communications companies to marketing professionals to sales and service engineers—will find this book invaluable. While studies of the existing and evolving markets exist, this book is the only one to address the marketing of this fast growing technology from the customer′s point of view.

ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A wireless industry veteran with over twenty years′ experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T′s Advanced Mobile Phone Service. His bestselling book The Cellular Connection, now in a fourth edition, is also available from Wiley.