Title: Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
Publisher: Pocket
Publication Date: 1999
Language: English
ISBN 10: 0671017403
ISBN 13: 9780671017408
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success

About the Author

Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.

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