Winning at New Products, 5th Edition (Paperback)
Language: English
Published by Basic Books, New York, 2017
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 30.06
Quantity: 1 available
Add to basketItem description from seller
Paperback. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780465093328
- Title
- Winning at New Products, 5th Edition (Paperback)
- Author
- Robert Cooper
- Publisher
- Basic Books, New York
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0465093329
- ISBN 13
- 9780465093328
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE U.S.A. 19805
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