Winning with IP: Managing intellectual property today
Language: English
Published by Novaro, 2023
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781739864040_new
- Title
- Winning with IP: Managing intellectual property today
- Author
- Jolly, Adam
- Publisher
- Novaro
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1739864042
- ISBN 13
- 9781739864040
- Edition
- 4th Edition
- Item weight
- 385 grams
Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the high-growth team at the EPO’s patent academy, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.
COMMENTS
‘Another winner! Read to explore the potential for proprietary IP, AI, smart factories and digitech to ignite high growth and value. Be future ready, creating next gen innovative business models’, Audrey Yap, co-chair, High-growth Technology Business Initiative
‘Great to see a roadmap for figuring out how to create intellectual assets in their broadest sense and combine them with a realistic strategy for making a return … … they’re becoming the fundamental assets for the 21st century’, Eugene Shteyn, partner, Blackwood Healthcare Breakthroughs, medtech investors, Cupertino, CA
‘This book brings you up to speed with the realities of managing IP in emerging technologies like AI’, Kevin R Smith, chief executive, Boom & Partners, start-up advisors
‘A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation,’ Marcos Kauffman, director, Institute for Advanced Manufacturing and Engineering
‘A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures’, Adrian Burden, tech founder and a Maserati / Sunday Times top 100 entrepreneur
CONTENTS
(1) Prospects for high-growth tech ventures (2) IP for serial tech entrepreneurs (3) Creating impact with IP (4) Becoming a centre of excellence (5) Intellectual assets for early-stage ventures (6) First to market (7) Becoming future ready (8) Smart factories and IP (9) Rethink your IP for digital (10) AI patents (11) Innovating with medical AI (12) What entrepreneurs can expect from patent examiners (13) SME cycle for releasing the value in IP (14) Trade secrets v patents (15) Determining the value of IP assets (16) Broad claim, weak case? (17) Fast track for European patents (18) Where next for IP with AI
CONTRIBUTORS
European Patent Office • Licensing Executives Society International • High-growth Technology Business Initiative • Yusarn Audrey • Globalator • Stratagem • Meissner Bolte • Huber & Schuessler • Santarelli Group • Cohausz & Florack • Minesoft • BSB • DHS • Splanemann • BDPE • Uexküll & Stolberg • IK-IP
EDITOR
Adam Jolly is a business writer, editor and publisher who specializes in growth, innovation, technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.
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Ria Christie Collections
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