Winning in the Global Market: A Practical Guide to International Business Success
Language: English
Published by Praeger, 2011
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
£ 69.92
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Add to basketItem description from seller
Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide. Num Pages: 193 pages, black & white illustrations, black & white tables. BIC Classification: KCLT; KJK; KJS. Category: (G) General (US: Trade). Dimension: 243 x 176 x 21. Weight in Grams: 484. . 2011. Illustrated. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780313398322
- Title
- Winning in the Global Market: A Practical Guide to International Business Success
- Author
- Bruce D. Keillor
- Publisher
- Praeger
- Publication year
- 2011
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0313398321
- ISBN 13
- 9780313398322
International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations.
Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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