Winning in the Global Market : A Practical Guide to International Business Success

Language: English

Published by Praeger, 2011

0313398321 / 9780313398322

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations.Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.…

Seller Inventory # 9780313398322

Title
Winning in the Global Market : A Practical Guide to International Business Success
Author
Bruce Keillor
Publisher
Praeger
Publication year
2011
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0313398321
ISBN 13
9780313398322
Item weight
482 grams
Dimensions
240x161x16 mm

AHA-BUCH GmbH

Einbeck, Germany

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